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TechTarget's clearly articulated vision is unique in the virtual world. We've extracted the most promising aspects of several existing business models to create an entirely new archetype. We are the first company to offer the IT community targeted industry-specific search engines that deliver access to all of the relevant information on the Web.

Our business model calls for creating and/or acquiring Web sites that serve narrow IT vertical market segments. Because of this, we take a quality-over-quantity approach when it comes to attracting site visitors and converting them to registered members. Reaching 100,000 registered members within two months of our official company launch is a strong indication that our value proposition is being well received by the IT community.


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